Event Calendar


East Imperial Gin Jubilee | Gin Lane

Venue : 30 Maxwell Rd, Singapore, Singapore
Date : 2018-12-08
Time : 1700 to 1700

This year's East Imperial Gin Lane aims to best 2017's record of 5,500-and-some G&Ts served – but with a goal of generating zero waste.

Held at 30 Maxwell Road on the evening of December 8 from 5 to 11.30pm, bartenders from this year's Gin Jubilee participating bars will be presenting their G&Ts at this garden soiree style event for drinkers to savour. Gin Lane will uniquely feature drink- and dining-ware produced using the eco packaging technology by Singapore outfit TRIA. Their Bio24 food waste recycling programme, which will be activated during Gin Lane, will convert food and cocktail garnish scraps, cups and cutlery collected on the night into rich organic fertiliser that can be put back into the earth.

Guests are also encouraged to bring their own mugs to Gin Lane this year, with discounted entry of S$15 if you bring your own mug. Standard tickets will go for S$20, with the price including a reusable East Imperial tumbler and bamboo straw. Returning to the heritage of East Imperial and tonic water’s history, the branded tumblers were inspired by the design of founder Kevin Law-Smith’s great grandfather’s metal tumbler – the same one he would have used in 1903 when he was in Singapore, drinking tonic water to fight malaria.

Adding another element of competition to the night, imbibers can also enter a social media competition for the best “mug shot” of a G&T in the mug of their choice – whether it be the East Imperial tumbler, biodegradable cup or their own favourite vessel from home. Honouring the traditions which inspired the creation of East Imperial, five guests with the best shots using hashtag #ToastTradition will each win one bottle of gin and one case of East Imperial tonic, as well as two Gin Pahit G&Ts featuring East Imperial Straits Tonic syrup at the newly restored Long Bar at Raffles Hotel Singapore.

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